We decided to go with the brand name Kalopsia as it links to our product whilst also being simple however unique at the same time.
Kalopsia = the delusion in which things seem more beautiful than they really are.
We then began to sketch out and design our ideas for our actual physical product, logo, app, and website. We first started drawing some rough sketches experimenting with sizes and fonts and then later on developing them on the computer to get a more professional out come of what the logo would look like.
Also with the logo we created we want to create an image that also represented us. We came up with different design such as a a half and half face, a heart and a pair of hands.
We decided to chose the hands and make one go the hands pixilated looking like a hologram whilst the other one was a human hand, in between the 2 hands is a heart to show the help that our product can bring also one half being pixilate and the other being human. This links to the product of the customer interacting with the hologram they have created. This also represents support to help with the loneliness.
Comentarios